bing cashback network

Debra Miller from Compete.com just posted some interesting numbers on Microsoft Bing’s recent “back to school” promotion.

Here’s a quick review:

• During the back to school promotion, traffic to bing cashback increased more than 30%
• hp.com and eastbay.com managed to climb into the top 10 list of retailers most visited directly from bing. Eastbay offered a staggering 50% cashback rate to get there.
• Retailers experienced up to 995% more traffic (that is ten times the original traffic; barnesandnoble.com)

• Additionally, the higher cashback rates increased the conversion rates. hp.com increased experienced a cashback conversion rate of 9% – compared to a general conversion rate of 1%.
• For the 50% cashback rate, eastbay.com got rewareded with a 22% conversion rate.

The great success of this campaign gives a hint that a bad economy and tight budgets might help Microsoft’s bing cashback to continue its growth. Shoppers are definitely willing to invest some time into searching and comparing and ultimately reward the retailers for sharing the advertising expenses – instead of bombarding the consumer with “useless” interruptive ads.

So long,
Frederik