bing cashback network

Hi and welcome to bing cashback network,

this is your spot for news, info and guides on bing cashback. I want to explore how bing cashback can be used for e-commerce businesses and online advertising. How does bing cashback hold up compared to Google Adwords? Can you use it to considerably boost your sales? Do you need to know any best practices to use bing cashback?

So let’s get started:

Bing cashback is the former microsoft live cashback. Its success is a fairly new development in online advertising.

For those who don’t know what bing cashback is or how it works, here’s Microsoft’s tv commercial:

And this is how bing cashback actually works:

Bing cashback combines the bing search engine with a comparison-shopping engine and shopping rebates. Customers get cash for every purchase they started via the bing cashback search.

Sounds great for the consumer, doesn’t it? You get a reward for reading the advertisements (cash rebate).

But what about advertisers?
The obviously make less cash on a sale. On the other hand: they pay on a cost-per-acquisition (CPA) base. They only pay for the advertising if someone actually buys something. Neat.

Effectively, Microsoft splits its advertising revenue with the consumer to give an incentive for watching/clicking advertising. Thus it increases click-through-rate (CTR) and the willingness to buy – which makes the whole idea very interesting for online advertisers.

So long,

Frederik