News on Microsoft’s new products and bing advertising numbers
Jason Tabeling from searchenginewatch.com shares some experiences he had with his clients. Since the launch of bing, cost per click (cpc) rose substantially. This seems to be a result of the buzz that came with the launch of bing: it attracted more advertisers and thus increased the competition for keywords.
On the other hand, cost per order (cpo) have decreased dramatically (-32% in retail) or are stable despite the increase in cpc (+1% in financial services). Jason points out that bing cashback attracts consumers looking to save money. This would increase the conversion rate even for those advertisers who dont offer bing cashback (but advertise via sponsored links on the regular bing).
Joe Wilcox talks about Microsoft’s new product launches (Bing, Xbox, Windows Live, Windows Mobile, Windows 7 and Zune) and Microsoft’s need to market a lifestyle. Its a great review and analysis of how Microsoft’s marketing did versus their competitors. Check it out.
