20 September 2009 ~ 0 Comments

Bing Cashback’s Back to School success: the numbers, part II

Now here are the real numbers (courtesy of compete.com):
Top 10 most visited retailers from bing cashback and the change in traffic due to the back to school campaign:

Top 10 retailers with the largest growth and the cashback rate they offered during bing’s campaign:

And finally the conversion rate during the bing cashback back to school promotion [...]

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16 September 2009 ~ 0 Comments

Bing Cashback’s Back to School success: the numbers

Debra Miller from Compete.com just posted some interesting numbers on Microsoft Bing’s recent “back to school” promotion.
Here’s a quick review:

During the back to school promotion, traffic to bing cashback increased more than 30%
hp.com and eastbay.com managed to climb into the top 10 list of retailers most visited directly from bing. Eastbay offered a staggering 50% [...]

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